A symbol of status, an indication of distinction, and the prestige of royalty, luxury dress watches have been coupled with the sophisticated, the wealthy, and the influential, and worn by those at the height of eminence for hundreds of years.
The Fear of Quartz
A common boisterous grievance as a result of this modern shift is an arguably misplaced disdain for quartz powered watches, or indeed any watch that cannot boast a 200+ year heritage. While you can justify concerns for prioritising designs over the quality of movement, the truth is there are modern companies doing exciting things and innovating to improve the reliability of their mechanisms, paying just as much attention to the engineering as they are the appearance.
The undeniable fascination in the engineering of old mechanical watches is not unfounded, but technology exists today to match their integrity in accurate timekeeping. Yet without closer consideration, the overzealous are quick to denounce any timepiece seen with ‘quartz’ written on. Quartz however, is unarguably the most used technology in time-keeping devices ever, and the claim that ‘quartz is bad’ is short sighted. Like anything in life, there are degrees of quality, earned by time spent perfecting a system or product. There are quartz movements made to a high quality, and NOVE for example, use Ronda Swiss movements because they provide the freedom to craft extremely slim, yet reliable and durable watches. It also made the creation of the world’s slimmest diver possible.
As with any fan base that admires or collects specialised goods or products, there is a keen sense of membership, and a love of the 'old ways’ is understandable. The reality of today’s economy and market though, makes it an admirable effort to redress the old ideas of luxury and prestige, to share insight with new watch fans, to encourage them towards wiser decisions and better value purchases made possible, by modern designs and innovative ideas that make the luxury a little more unrestricted.
It only makes sense for watchmakers today to aim at a younger audience, keeping in touch with their lifestyles, passions and means. Dress watches have always been an extension of a personality, an image, and they represent something deep about how we hope to be seen. The modern dress watches of today still stand for the same symbols of distinction, of fashion, and of being proud in stature. Fortunately, to share in that passion today no longer requires obtaining the practically unattainable.
There are a myriad of affordable options out there to choose from right now. Why not start with our own collection of Swiss Made watches?