Swiss Made Watches For Fanatics

Designer Engineering

Operating as an experienced team of acclaimed designers and with a high level of workmanship, we strive to create luxurious Swiss made timepieces that exhibit the best in usability, durability and versatility. 

The signature appeal across the NOVE collection is an admiration for craftsmanship, in enjoying the highest quality components and benefiting from decades of experience from people who share a passion beyond mere function. 

For incredible value, you will find joy in the finest details of our unique watches in a landscape of corner-cutting and copy-pasting. 


Precision Craftsmanship

A crucial part of our drive to innovate as watchmakers is to create art for those with a penchant for precision. 

We believe the best engineering practices are necessary to maintain the highest level of quality. Our engineers and watch makers carefully hand assemble the components down to painstakingly positioning every single hour marker dot, on every single signature NOVE dial. 

We aim to create sophisticated modern timepieces that cultivate pure time, time for those who want control in life.

Introducing the Collection


A case design inspired by the Art Deco movement.

The delicate contours remind us of the aerodynamic shapes of cars and trains during the period, and they simply flow through the wrist.

Sapphire Crystal encloses a 316L Stainless-steel case to ensure maximum water resistance while maintaining a slim profile.

The removal of lugs allows flexibility & total comfort on the wrist, and a bi color strap ensures you can see the fun from all angles.


The engineering in this watch is one of precision: the hands within the dial were measured not in MM but in C (1mm = 100c) some of the spaces between the hands measure a mere 10c, impressive considering the hands were hand assembled. 

Swiss parts, assembly & quality control bring it all together to ensure you can enjoy your Streamliner for years to come.


Versatile, slim, and sophisticated, take your Streamliner anywhere and be ready to go


Agile Style

The Rocketeer was created for all the people who dreamt of being an astronaut, when frontiers seemed boundless and even the highest heights seemed in reach. 

The real genius behind the Rocketeer are its interchangeable straps, Genuine Leather, Ergonomic Silicon and a Steel Bracelet. 

All straps can be quickly changed by anyone in under 30 seconds.


316L stainless steel is meticulously hand polished to achieve an amazing angular finish, and the Rocketeer highlights its own beautiful geometric contours to enrich the class of the design. 

Super-LumiNova on the hands allows the Rocketeer to be just as beautiful at night as it is under the sun. 

Truly a sight to behold, its different finishes elevate the premium feel to the next level, and the chamfers produce depth in the surfaces to create its slim visual impression. 

Designed to wear for any occasion with changeable straps, so you always look and feel new


The World's Slimmest Diver

At 6.8mm, this ultra thin diver will withstand the heavy pressure of diving, while still wearing as light as air on the wrist. 

Pushing the boundaries of design excellence, our engineers achieved precision in the smallest space, overcoming limitations to ensure performance inside a super slim case. 

Every detail of the Trident has been carefully mapped out to ensure that it can perform at great depths underwater. The screw-down crown provides further waterproof protection.


Inspired by the King of the Sea, the Trident features a unique three lever stopper system that combines fearless looking gear teeth, working together as a unidirectional bezel, an officially registered design in Switzerland. 

We used the highest quality of buckle systems and a beautiful, extra secure butterfly clasp. It looks amazing, and feels even better on the wrist. 

The reinvented diver that rejuvenates a classic design, elevating style, form and function, all inside 6.8mm


A Special Screw Crown System

Our patented and beautiful bottom-press movement is the hidden star of the Craftsman. 

Without crowns on the side, it is supremely comfortable to wear, especially with the elegantly curved case to fit around your wrist. 

Resembling a bank vault door of locked treasures, this is one of the most unique watches you will ever find. 

A complex design for a simple solution.


The multi-layered case body perfectly blends ebony wood and 316L stainless steel. 

Ebony is well-known for its density and ability to sink, and serves as a wooden bezel second to none. 

Pleasantly smooth to the touch, but durable and solid.

Inspired by the beauty of intricate structures, the Craftsman encourages you to be the architect in your own life.