NOVE is a new Swiss-Made brand designed for individual expression: your style, your mood and your interests. 

Swiss Movements and other hand-picked materials make NOVE the luxury watches you can always rely on. 



NOVE brings new ideas to horology. From concept to creation, we control the whole process in-house, so our designs are not bound by watchmaking convention.


We make watches for individuals. Your style. Your mood. Your interests. NOVE’s watches are designed for individual expression. "We are all the same, as we are all uniquely different."



NOVE is not just a brand. It’s a stamp, an assurance of quality. NOVE’s designs use Japanese steel and Swiss movements for durability and reliability.


We believe that inspiration can come from anywhere. That’s why our watch designs reflect art and popular culture movements, past and present.